The biggest fear of every event planner is to have the opening night with a scant audience. There is a lot of work that is done beyond the scenes to organize an event, and it is the attendees who make or break the success of an event. A houseful event is generally an early indicator of the success of any event, and this is why many event planners pay serious attention to increasing their ticket sales to get more people enjoy their show. On the other hand, greater ticket sales mean more revenue – which makes increasing ticket sales even more essential.
How to Increase Ticket Sales
There are various ways that you can adopt to increase ticket sales of your event. Have a look at some of the easy tricks that you can use to get more people buy your event tickets:
1.Advertise the Event
Spending on ads is very important to get people hear you out. Both the print and digital ads let you have a bigger platform where you can easily share the details of your event, the ticket price, and why you should come and attend it.
2.Use Social Media
Even if people miss out on hearing about your event on the TV or reading about it in the newspaper, you can still reach out to them through social networking sites. Facebook, for example, is a great platform to promote your event. You can create a group and add the shop now feature, letting people get the tickets in just a click.
Small-scale social media competitions are a great way to increase ticket sales. Ask people to answer questions relating to your event and have a chance to get the ticket at 50% less – or similar offer. You can also hold similar competitions to promote the event using hashtags, etc., and create a hype among people.
Tickers are also a great way to tell people about the number of guests who will be attending your event, indirectly urging them to buy the ticket as soon as possible so that they don’t miss out on the fun that the event has to offer.
How about placing the tickets at the most-beloved coffee shop? You can come up with an offer that is beneficial for both you and the food outlet. For example, the sale of the ticket will let you have a cup of coffee at a 5% off!
What is the event about, and who will be gracing the occasion? These questions are essential in getting people onboard and convincing them to participate in the event. Introduce the lineup of the guests to create excitement among people and encourage them to buy the tickets at the earliest.
The Final Word
Millennials struggle with the concept of FOMO – fear of missing out. They would want to be a part of every cool event that takes place. So, make sure that you advertise your event in such a manner that it becomes virtually impossible for people to miss out on it.
For more details on event planning or more information on our next event, check out our website for more information.