As event competition heats up in 2025, top-notch entertainment is no longer optional. With audience expectations at an all-time high and social media amplifying every moment, getting your event’s entertainment right is essential to standing out. Whether engaging attendees throughout the program or creating viral, shareable moments, entertainment will play a key role in keeping your event top-of-mind. Not only does it boost attendee retention, but it also reflects your brand’s image and values. Do not underestimate the power of entertainment—here are seven reasons why it needs to be your top priority for the coming year.
1. Audience Expectations Are Higher Than Ever
Event attendees have high expectations in today’s modern world, which is full of innovative technology. They know what a subpar entertainment performance is and will quickly capture pictures and videos when voicing their disappointment. This is negative marketing that you do not want to be associated with your business’s brand. Attendees also have shorter attention spans. They routinely experience interactive entertainment, which makes them more demanding for future events. You don't capture their attention if the entertainment does not meet expectations. This can lead to early drops in attendance. Event planners in New York face fierce competition. To be successful, you need to develop a professional reputation for planning captivating events that people want to attend.
2. Social Media Amplifies Everything
With the ability to instantly share everything they experience, attendees can be your biggest asset or liability. Poor quality entertainment will cause guests to share pictures and videos. This will lead to negative organic marketing that you do not want. In contrast, high-quality entertainment that impresses event guests will also be shared online. And these posts will positively impact your event and your event planning business. This real-time sharing on social media can be a significant asset for public events. The posts can also create a sense of FOMO (fear of missing out).
3. Enhances Event Theme and Atmosphere
The entertainment chosen for an event needs to complement the theme and atmosphere. You would not book a DJ specializing in dance/trance for a formal black-tie affair. Exotic or unique entertainers may be perfect for some events while feeling out of place at others. Even the most talented entertainers will flop when performing in front of the wrong audience. The right entertainment will create a seamless experience for guests by creating an ambiance for enjoying the decor, food, and activities.
4. Boosts Attendee Retention During the Event
When people are having a good time, they forget about what is happening outside the event. They focus their attention on the event and what is happening in front of them. This engagement in the event’s entertainment means they are going to stay longer. Skilled event planners understand the art of regulating the energy of an event. For guests to fully enjoy the entire event, the entertainment needs to bring the energy up and down. That way, people can be energetic and celebratory while also getting breaks. This also applies to the performers for live entertainment. Plan for alternative entertainment when the live performers are taking their breaks.
5. Stronger Emotional Connections
Memorable experiences can create an emotional response in event guests. This emotional connection will build stronger relationships with attendees and your clients. This leaves a stronger and longer-lasting impression. This strong connection will encourage guests to attend your future events, helping to build a strong following.
6. Entertainment Reflects Your Brand
As a professional event planner in New York City, your reputation depends on the events you curate. High-quality entertainment is only a piece of the puzzle. Your ability to find and secure high-quality event entertainment speaks volumes about your skills, knowledge, and experience as a professional event planner. The entertainers will dazzle your guests. The guest response will dazzle your event clients.
Meet the Best Event Entertainment Professionals at The Expo
As 2025 approaches, the importance of on-point entertainment at your events cannot be overstated. From captivating your audience and creating shareable moments to enhancing your brand image, entertainment is the key to really standing out in an increasingly competitive landscape. At The Event Planner Expo, you will have the best opportunity to network with industry leaders, discover the latest trends in event entertainment, and learn how to elevate your events to the absolute next level.
Don’t miss your chance to stay ahead of the curve—secure your spot at The Event Planner Expo 2025 and get inspired to create unforgettable experiences. Get on the waitlist and don’t miss a single announcement or ticket opportunity for NYC’s premiere events industry conference!
