The average human spends three hours and 15 minutes on a phone every day. People check their phones for notifications and messages and updates an average of 58 times every day.
So, it only makes sense that when you want to reach those people with your marketing, you do so on those devices. How’s your mobile marketing doing? Today, we’re sharing easy-to-digest insights for optimizing your event marketing efforts for mobile. Customize your event marketing for mobile experiences and reach your prospective target audience more effectively.
1. Optimize for Mobile Experiences
Ensure your event planning website and content are mobile-friendly. This means fast load times and intuitive navigation, since most mobile device users now access information via smartphones.
2. Leverage SMS Marketing
Use targeted SMS campaigns to reach potential event client leads directly, offering promotions, event reminders, or exclusive content that encourages engagement.
3. Implement Mobile-Specific CTAs
Design calls to action that are super-easy to read and click and relevant to mobile users. For example, use "Tap to Call" or "Swipe Up to Learn More."
4. Create Event Apps for Use on Mobile
Develop an engaging mobile app that offers value to your users, creating another touchpoint to nurture leads and drive conversions. Customize your event apps to include a mobile device experience, expecting your guests to respond and engage on the go with their devices.
5. Personalize the Experience
Use data-driven insights to deliver personalized content, offers, and messages to mobile users, increasing relevance and the likelihood of conversion.
6. Engage Through Social Media
Maximize your event planning brand presence on mobile-friendly social platforms like Instagram and TikTok. Post relevant content and use targeted ads to capture more mobile leads.
7. Incorporate Mobile Wallet Offers
Consider using mobile wallet marketing to send early registration discounts, 2-for-1 ticket coupons, or annual event loyalty rewards directly to users’ smartphones, making it easy for them to redeem and stay connected.
8. Track and Analyze Mobile Behavior
Use your data and analytics to understand how mobile users interact with your event content. This allows you to specifically refine your marketing strategy based on real-time data.
9. Use Location-Based Marketing
Go sophisticated with your mobile marketing. Implement geofencing or beacon technology to send relevant, high-value offers or information to users based on their geographic location. These are great for public-facing events and fundraisers, driving foot traffic and conversions.
10. Focus on Mobile-Friendly Content
Create content tailored for mobile consumption, like short videos, infographics, and easily digestible blog posts, to keep users engaged on the go. Pew says 97% of Americans own a cell phone - make sure your content hits them perfectly.
Get Smart About Your Marketing Strategies at The Event Planner Expo 2024
With all your brilliant efforts and marketing strategy ideas, don’t overlook the mobile experience. Keep these mobile marketing insights in mind and make sure you’re hitting your target event clients and event guests where they spend their time - on their phones. And for more insightful marketing advice, make sure you go to The Event Planner Expo 2024. The best marketers and top industry professionals will be gathering to share ideas and trends to know for 2025. You can’t miss this three-day conference - so, get your Speaker Series or All Access tickets today!
