If you're an event professional, you know how important it is to have a strong social media presence.
It's not just a matter of posting the occasional picture or video—it's about interacting with your followers, creating content that appeals to them, and finding ways to boost your sales through social media.
Whether you're an independent planner or part of a larger corporation, the tips below can help take your event marketing efforts to the next level.
Create content that appeals to your audience.
If you're an event professional, you know that the key to selling tickets is creating content that appeals to your audience.
But how do you do that?
The answer is simple: you need to create content that appeals to your audience.
And what does "appeal" mean? It means creating content that makes it clear why your product or service is such a great fit for their needs. In order to do this, you need to take the time to understand who your audience is and what they want out of life (and maybe even why they want it).
Once you've established that connection with your audience, the rest will come naturally!
Here are 5 appealing content types that event professionals can create to appeal to their audience:
- Educational blog articles
- Interviews with experts
- Videos/podcasts
- Infographics
- Interactive games or live streams
Interact with your followers.
Interacting with followers is one of the best ways to get them to buy. You can use social media to answer questions, respond to comments and even address negative feedback.
The key is to be personable, authentic and respectful—but also patient and helpful; honest yet transparent; consistent without being pushy or overly aggressive.
Let’s say you post an ad for a conference that features your speakers talking about how they got started in their industry.
One follower asks about how she could become a speaker herself, so you reply by telling her what kind of topics would be good for her speech (based on where she works) as well as giving her some tips for reaching out to event planners at companies where she wouldn’t normally fit into their typical speaker lineup (for instance: having them email someone else at the company who may know more about what events are coming up).
Or perhaps another follower asks if you have any information that he could bring back home with him after attending your event—so you send him links detailing social media tips from those same speakers who spoke before him during his session earlier today!
Show off your personality during live streams and videos.
One of the easiest ways to boost your sales is by showing off your personality during live streams and videos.
Make sure that you are always excited about what you're doing and why it's important, and don't forget to show off your sense of humor.
People love seeing their favorite event professionals smile, laugh, and have fun while they work!
Another great way to show off your personality is by sharing some personal stories. Do you have an anecdote about how you first got into the industry?
Or maybe something funny happened at an event once? Or anything at all that will help people connect with you as an individual?
Whatever it may be, make sure that these stories get shared in some way on social media so potential customers know exactly who they'll be working with when booking a room at one of our hotels!
Collaborate with other businesses and influencers.
Collobaration is key in business growth and you can do a little bit of it everywhere. You can:
- Collaborate with other businesses and influencers.
- Collaborate with your customers, who can spread the word about your events through word-of-mouth marketing.
- Collaborate with event partners, who can also help you market by increasing their own sales as well.
- Collaborate with vendors, suppliers and sponsors because they have an incentive to get more people to attend their events in order to increase their own sales too!
Make it easy for people to sign up for your event through social media.
Make it easy for people to sign up for your event. A landing page is a simple website that displays a form for attendees to fill out and submit, making it easy for you to email them later with details about the event. Here are a few things to include on your landing page:
- Use social media buttons on your landing page so users can easily share the link on their own accounts and invite friends who may be interested in attending as well.
- Use a call-to-action (CTA) button that allows visitors to sign up right away without having to leave your site or click through multiple tabs before getting there.
- If you want even more leads at no cost, make sure each registration form has an email field so you can follow up with potential customers personally after they've submitted their information online—and keep track of who's interested in coming after all!
Event professionals can’t just post about their events on social media.
Events are always a great way to connect your business with the community around it. But, if you're going to do events, you have to do them right!
Don't just post about your events—post about things that are related to them but not directly related.
For example, if you're hosting an event on how to start a business in today's environment, then post about co-working spaces or other resources that people can use to get started with their own businesses. This will help people see how connected your business is with the community at large, which will help them feel more invested in attending your events.
This kind of content helps make you seem like a leader in your industry and makes people feel like they're part of something bigger than just one event.
Every post needs a CTA.
We can't stress this enough: every post needs a CTA.
This is true for event professionals, and it's also true for everyone else.
The best way to make sure your posts are engaging and effective is to use CTAs in your posts. Call-to-actions help you drive people to take action on the content you're sharing—whether that's an event, or just an article or video you think they'll like.
There are lots of types of CTAs: share buttons, click-to-download buttons, links—but they all have one thing in common: they tell people what they should do next!
Did you know that the most effective call-to-action is often the simplest? “Like” or “share this” are great because they're clear and direct. If you want people to take action on something specific—such as downloading an e-book or signing up for your newsletter—include a link to where it can be found.
Conclusion
Event professionals who want to boost sales can do so by integrating social media into their marketing strategy.
This can be done by following the key strategies listed on this post, and by attending The Event Planner Expo 2022 where we’ll be speaking on how to grow your business on social media!
