Are you planning to attend a trade show? One mistake companies make is overlooking the importance of their booth design, which can make or break their success. So, what can you do to create an amazing trade show booth?
Trade shows are perfect corporate events to boost sales, reach new target groups, and promote your business. However, marketing research has found you only have around two seconds to capture the audience's attention, so you cannot rely on a standard trade show booth design.
You need to approach your trade show booth like you would when planning an event. Your booth needs to be an event at the trade show that people want to attend. Read these event planning tips for your trade show booth.
Stand Out From the Crowd
You want your trade show booth to stand out from the crowd, which means considering the design of the booth. Your design will be the first thing consumers see, so invest time and money creating a design that will leave an immediate impact. You can set the scene to immediately communicate your product and create a fun experience for attendees.
There are many imaginative ways businesses have used trade show booths, including everything from rides to contests. Consider your target audience and brand message when designing your booth. Also, do not forget the importance of lighting and features that make your booth accessible to all, such as wheelchair ramps or Braille.
You do not want to overwhelm attendees with too many colors; instead, you want a design that is instantly recognizable and draws people in to discover more. Stick to your budget but think of imaginative ways you can entice attendees to your booth.
Be sure to follow event requirements when it comes to spacing and other design features. Hire professionals to install features and ensure they are in the right position to be seen by attendees.
Brand Your Trade Show Booth
Along with creating an attractive trade show booth, you want to stay on brand. After all, one of the main purposes of trade shows is to help you raise awareness of your brand and products. Along with ensuring your design is on-brand, consider other ways to tell your brand's story.
For example, you could create your trade show booth out of your company's products or have them featured in useful ways around the booth. Consider ways you can creatively showcase your products and tell your brand story. Telling the brand story will help generate consumer trust and leave a lasting memory with attendees.
Consider the message you want to share with attendees; it could be your company's values, motivations, and history. Also, consider how you can communicate why consumers should pick your brand over a competitor's.
Utilize Interactive Features
Make sure your trade show booth has interactive features so consumers can experience your products and services. You can use a variety of interactive techniques such as:
- Product demos
- Tablet or flat screens
- Digital signage
- Audio and video experiences
- Surveys and quizzes
- Photo booth
- Virtual reality
- Educational seminars
You can also use non-digital interactive features, too. The key is to find unique interactive activities that suit your brand and draw attendees to your booth. These activities should help reward attendees for spending time at your booth while sticking to your trade show goals and being consistent with your brand.
Plus, interactive features provide market research opportunities. You can include survey and product feedback forms, demonstrating that you value consumer opinion.
Include Incentives
Interactive trade show booth features can also include incentives that entice attendees, such as contests and competitions. You can also give out promotional products. They can consist of tote bags, power banks, pens, speakers, and other items you know consumers will use.
These products can help attract consumers to your booth to begin a conversation without pressuring them to visit. Plus, promotional products help spread the word about your brand and help consumers remember it after the trade show ends.
Keep Some Free Space
Although you want to utilize your trade booth space, do not over-clutter it. Otherwise, you could draw attention away from your key messages.
Empty space also allows for a better flow of attendees and makes it appear more visually appealing.
Don't Forget the Basics
Planning marketing events such as trade booth shows is exciting, but do not overlook the basics when it comes to your trade booth. You can have an elaborate display, but there is a reason why trade booths have certain features.
For example, if you are planning to present, have the correct spotlight lighting and a podium for your notes. High-quality electrical equipment for speakers, microphones, and display equipment is also key to maintaining your company message.
Once you have mastered the basic professional set-up of your trade booth, you can begin to consider the extra features that will wow attendees.
Offer Value
Another way to create an impact at trade shows is to offer value to attendees. Along with promotional products and fun incentives, value can be as simple as providing a seating area for attendees to relax. Depending on the event, you can also include charge points or an internet hotspot, which can entice attendees to visit your booth.
Once they have arrived, you then have the opportunity to share your trade booth message. Offering helpful features such as charge points can also increase your trade show and target audience reach.
Secure Your Trade Show Booth
Follow these steps to create a trade show booth that will let you reap the rewards of trade shows. Trade shows are corporate events that attract new consumers and offer networking opportunities. If you create a show-stopping trade show booth, you have more of a chance to network with other businesses at the event too.
Are you ready for your next trade show? Secure your trade show booth at The Event Planner Expo, which will be held over three days to celebrate our tenth anniversary. Get your tickets here.
