Event marketing isn’t what it used to be, and that’s a good thing. This year’s most effective planners are leaning into platforms that streamline processes, personalize outreach, and offer real-time performance insights. Whether you're planning a conference, product launch, or experiential activation, using outdated tools just won't cut it. To drive attendance, build buzz, and deliver measurable ROI, your tech stack needs to work as hard as you do.
Event Management & Registration Platforms
An event begins at conception. As an event planner, you are the central point of contact that attendees, clients, and vendors all turn to for guidance and direction. You need a centralized software that brings all the elements of an event together.
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- Bizzabo
- Cvent
- Hopin Now Ring Central (for hybrid/virtual events)
Email & SMS Marketing Automation
Personalized communication drives the highest conversions. When it’s done right, personalization grabs attention and engages the audience. These tools help you segment your lists, automate follow-ups, and keep attendees engaged before and after the event.
Social Media Promotion & Scheduling
Event attendees are on social and engaging with each other before, during, and after the event. The right tools help you plan strategic content, capitalize on real-time moments, and extend your event’s shelf life. Effective social media tools will track conversations and topics to help you stay relevant and engaged.
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- Lately.ai (AI-driven content repurposing)
- Later (Instagram and TikTok planning)
- Sprout Social
Influencer & Ambassador Marketing Tool
When you have trusted voices sharing your event, your message goes further. These platforms help you manage partnerships, track mentions, and measure influence.
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- Grin
- Upfluence
- Brandwatch (for sentiment analysis)
Content Creation & Design Platforms
You need high-impact visuals, short-form videos, and branded content that grabs attention. These platforms make professional-level content creation accessible, even for non-designers. Event planners can use these platforms to create visuals for the event, marketing material, and branding for their own event planning company.
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- Canva Pro
- Adobe Express
- Lumen5 (for AI-powered video creation)
Analytics & ROI Tracking
What you don’t measure, you can’t improve. Analytics tracking software is a must for measuring the effectiveness of your efforts. Different types of tracking software are necessary to understand attendee engagement on social media, at the actual event, and afterward through lead conversation. Analytical tracking is also essential for providing qualitative feedback for event sponsors.
Event-Specific CRM & Lead Capture Tools
These tools help you convert attendees into long-term clients, partners, or community members. If the purpose of the vent is lead generation, tracking conversions is essential. Look for a platform that can gather and organize leads, track them through the conversion process, and then provide reporting on converted leads.
Upgrade Your Event Planning Tools
If you want to stay competitive in 2025, it’s not enough to plan a great event—you need the right tools to market it, measure it, and maximize its impact. Now is the time to audit your current stack, streamline your systems, and explore solutions that align with your goals. Want to see these tools in action? Attend The Event Planner Expo and connect directly with the vendors, tech innovators, and marketing experts who are shaping the future of events. Become an exhibitor today and showcase your expertise!
