4 Missed Opportunities to Grow Your Event Planning Business

March 23, 2023 Mario Stewart

Because your superpower involves curating memorable events, your schedule is chock-full of event planning tasks and responsibilities. But in the hustle and bustle of your hectic day, don’t forget to keep your eye on the prize. Growing your business is your top priority. And you’ll miss opportunities if you’re not looking.

Take your New York event planning business to the next level by recognizing these key opportunities for growth that you could be missing.

1. Virtual & Hybrid Events

If you were like most event planners, in 2020 and 2021, you learned to be a master at hosting virtual events and meetings. But are you leveraging this trend still today to boost your event planning business? In-person events are back, of course, but no one’s really abandoned the virtual model, either. Consider branching out to offer virtual event planning services and create another revenue stream. Additionally, bring added value to your event planning efforts with hybrid attendance options for in-person meetings and corporate events.

2. Networking Opportunities

When event planners get busy with their client events, they often forget or lose traction with marketing and networking their own businesses. Are you missing out on business growth opportunities because you’re skipping those networking luncheons, business after-hours, and industry conferences? Remember, it only takes one high-value introduction to significantly transform your business. But you’ll never find those top prospects or influencers if you’re not present where they are.

3. Referral Marketing Strategies

How many referrals are you drumming up every month from your past or existing event clients? If you have to think too long, the answer is - not enough. You’re missing a valuable opportunity to grow if you’re not actively leveraging an effective referral marketing strategy. Tap into the clients you’ve dazzled and delighted in the past for testimonials and new introductions. They’re already fans, and their opinion and experiences can generate a steady stream of new event prospects. 

4. Attending The Event Planner Expo 2023

Here’s a big mistake you can avoid making - attending The Event Planner Expo 2023 this October. You still have time to get on the waitlist, secure your tickets, become an exhibitor, become a sponsor, and explore other opportunities to participate. It’s the #1 events industry conference, and all the top event planners, marketers, hospitality reps, and industry leaders will be there. Will you be there?

Always keep an eye out for opportunities to grow your event planning business. And learn more about all the opportunities you can take advantage of at The Event Planner Expo 2023!

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