5 Lead Generation Techniques You Should Be Using

May 27, 2022 Jessica Stewart

About 65% of businesses struggle to generate leads and website traffic. With the right lead generation techniques, you can get ahead of the competition. Otherwise, consumers might struggle to discover you're the best event planner around.

Here are five strategies you can use to reach more clients as an event planner in New York. With these tips, you can set your business up for growth.

Read on to discover how to plan a strong lead generation strategy today.

1. Create SEO Content

Search engine optimization (SEO) can help your website rank higher on search engines like Google. In fact, nearly 70% of online experiences begin on a search engine. Fewer than 1% of Google users check the second page of results, though.

Writing optimized content can help you boost your organic rankings as an event planner in NY. With SEO, you can:

- Generate brand awareness and recognition
- Increase website traffic
- Generate leads and sales
- Establish yourself as a thought leader
- Improve your ROI
- Establish your credibility and authority
- Build brand trust and loyalty

First, gather audience and keyword research. Create content with your audience in mind.

Then, add your target keyword throughout the content to improve your rankings.

Claim and optimize your Google Business listing as well.

2. Post More Videos

Video content is gaining popularity. You can post video content on your blog, social media platforms, or through email marketing. 

You can also optimize your video content for search engines to appear as featured snippets. Featured snippets appear at the top of search engine result pages. 

3. Stay Social

Social media marketing can help more people discover you're an event planner.

Reformat your blog posts for each social media platform. Use Instagram Stories to host live Q&A sessions, too.

Make sure to respond to any comments and questions you receive as promptly as possible. Show clients you're there to help. 

4. Host an Event

As you begin using these lead generation techniques, consider hosting an event this year. An in-person event is a great opportunity to network.

You can also get the chance to show off your skills as an event planner in New York.

Make sure you're participating in event planner conferences to expand your skill set, too. Network with other event planners in NY. For example, you can participate in The Event Planner Expo this year.

5. Create Digital Ads

Pay-per-click (PPC) ads can help you generate more website traffic, brand awareness, and leads. Create eye-catching display ads to generate more clicks and traffic. Then, direct clients to a dedicated landing page on your website. 

Boost Your Business: Apply These 5 Effective Lead Generation Techniques

Developing a strong lead generation strategy can help clients discover you're the best event planner in NY. Use these five lead generation techniques to get started.

Make sure to review your analytics to discover new ways to generate fresh leads.
Keep up with the latest trends and tips by attending event planner conferences like the Event Planner Expo and 10 Year Anniversary this year. Get your tickets today!

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