You've probably heard the phrase "content is king", which means focusing your attention and budget on producing high-quality content. Yet still, only 62% of businesses have a well-planned content strategy.
Your goal should always be quality, not quantity. Online audiences can distinguish good content from bad in a matter of seconds and will click away without hesitation.
Your content should have a specific goal, provide free value, and be relevant to your readers.
Here are 5 essential content marketing tips for your business to engage with your audience and increase conversions.
1. Write Relevant Content
Many businesses make the mistake of producing content that is business-centric instead of customer-centric. Your content should be relevant and valuable to your audience, i.e. help your readers in some way.
You can brainstorm and test different content marketing topics and see which performs the best. Then, you can focus on creating similar topics that your audience will relate to and share.
2. Do a Content Audit
The best piece of content marketing advice is conducting a content audit. This means updating old content for SEO purposes and relevance. Things change fast in your industry, and your content should always be up to date.
This is especially true for research-based content, or articles that contain keywords you no longer want to rank for. You should update links, keywords, and even entire paragraphs to make the content relevant and current.
3. Plan Your Content
Content planning is an essential part of blog content marketing. It allows you to schedule blog posts for publication in advance and follow their performance. You can apply the same tactic to social media posts and video content.
Planning your content will help you follow their performance, and you'll give readers a sense of consistency. They'll learn to expect fresh content from you and keep coming back for more.
4. Set and Measure Content Goals
Content marketing experts strongly recommend setting content goals and measuring results. Posting without knowing the purpose of the content is like shooting in the dark.
Each piece of content you produce should have a specific goal, be it conversions, sales, brand awareness, or lead generation. You also need content tools to measure these KPIs and track the results.
5. Do Keyword Research
Search engine optimization is necessary for ranking on search engines, but it needs to be done right. Keyword research is one way to optimize your content, whether it's for blog posts or website copy.
Aside from finding the best keywords for your content, pay special attention to quality. You can have the best keywords, but if the reader doesn't find value in your content, they'll leave your website. This can harm your rankings and push you down on the search engine results page.
Improve Your Business Content With These Content Marketing Tips!
If you're trying to grow your business and establish a good online presence, pay attention to your content and how it performs.
The digital marketing landscape is changing by the minute, so your business content needs to stay up to date and relevant.
Need more content marketing tips? Check out our blog for digital marketing tactics to boost your next event.