How to Secure Event Sponsorship That Adds Value

February 23, 2023 Erica Maurer

Industries like digital health and fitness technology startups raised record capital in 2020. To get to this stage, you must host events and advertise your company. But, getting event sponsorship is not easy...

You can have the best brand in the world, but you need to promote your product in front of the right people. This means you need an event sponsor that knows the industry and can assist you in getting the clients you're looking for.

So, how can you attract the ideal event sponsorship?

This guide will walk you through the top tips for finding event professionals that add value to your brand.

What Is an Event Sponsorship?

Whether you're just starting out in your event planner career or looking for ways to increase sales in event spaces, you need to secure a great event sponsorship to land loyal customers.

Event sponsors are the people who are going to fund your event and invest in your brand so you can get ahead of your competition. This is how you can fund better advertising campaigns and reach more potential buyers.

There are two ways you can receive event sponsorship. The most common is when an event sponsor offers cash in exchange for assets; the other way is through a barter exchange.

A barter exchange is when you transfer goods or services from one company to another. Either method is beneficial to businesses you are looking to boost their brand and gain new customers.

So, here is how to get those dream event sponsors.

How to Land Your Dream Sponsor

The first step is to examine your event and outline the strengths that will stand out from other brands. It's impossible to convince an event sponsor that you're worth the investment if you can't confidently state your event and why it will be successful. You need to believe in the event to attract the right sponsor.

Event services are full of mediocre brands trying to increase sales, so you need to find your unique selling point and win over the sponsors.

To make it simple, you should write down an outline of your event and include the following pieces of information:

  • Why is this event different from others?
  • Are there any special speakers that will draw a crowd?
  • Who is the target audience for this event?
  • How do you plan to make the event successful?

It's also good to take note of previous events and your methods for organizing an event. If this is your first time, you can still write down your strategies so your sponsors can see how you plan to deliver a high-quality event.

Find Suitable Sponsors

Finding suitable sponsors is a key part of the process of planning a successful event. You don't want to go after an event sponsorship with nothing to do with your brand. Your customers will notice, and the event will be incoherent. Plus, it will make you look unprofessional if you don't have a clear brand.

Think of it this way; if you sell pet food, you don't want to have a beauty sponsor. People will be confused, and it will distract them from your business and securing sales.

You must think carefully about your event sponsor and how they relate to your brand. It can help to research your competitors and see what event sponsorship they use to promote their goods and services. It's easy to overlook this stage when planning an event, but this is the only way to ensure that your event sponsorship will benefit your company.

So, make the time to browse through options until you find the perfect match.

Nail the Sponsorship Proposal

For many brands, the sponsorship proposal is the first thing a business will see about your band. This is where you can grab sponsors and make a statement. So, it needs to be detailed and professional.

As your event will cover a range of features, most brands offer packages for event sponsors so they can decide how much they are willing to invest in your company. For example, you can provide low-tier, middle-tier, and high-tier packages to your potential event sponsors.

Divide the packages into brand building, product placement, sampling, and database expansion. Event sponsors don't want to read pages and pages of information outlining the packages. They want a simple formula that tells them how your event will benefit their business and why it's worth their time.

Therefore, you should write the advantages for each tier, such as:

  • Increase in social media engagement
  • Reaching a target audience who will be coming to the event
  • Future collaboration for events
  • Gathering new customer leads

Remember to make your proposal personal if you reach out to individual employees. Even though the practical details are essential, you don't want to be too pushy, or the event sponsors won't open your message. Start with a friendly opening line and give into the packages.

This will get them hooked and ensure that they read your amazing offer!

Watch Your Calendar

The last tip for partnering with the right sponsor is to watch your calendar and keep track of important dates. Depending on the time of year, some event sponsors will offer special holiday and festive packages at different times. This is a good way to get your brand noticed for new businesses.

And it's ideal for attracting new sponsors looking to boost sales around the holidays.

Network at the Event Planner Expo

Connecting with local businesses and global companies can be challenging if you're in a small region or can't travel to local events. When trying to network with potential event sponsors, you must pick your events carefully.

You can meet and foster new event sponsorship opportunities at our Event Planner Expo. So, instead of traveling to many events in the year, pick this one, and you'll be guaranteed to meet the right businesses interested in your products and services.

Sit back and enjoy some special speakers talking about event planning and how to manage your resources. Get your tickets now and join us for the next Event Planner Expo this year.

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