Top 3 Event Marketing Trends for 2023

January 17, 2023 Susan Serena

The New York City area is full of creative and talented event professionals who are eager to help you plan your next big bash.

Whether you are planning a large corporate conference or a small wedding reception, the top event planners in New York know how to execute a memorable event.

Here's what we think will be hot in the world of event marketing over the next few years:

Virtual & Hybrid Events Will be Long-Lasting.

Virtual events are becoming increasingly popular, especially among those who have limited budgets. Event planners in New York can use the internet to host live webinars, live-streamed events or even virtual conferences.

They’re also using social media platforms like Facebook Live and Instagram Stories to make their events more interactive for attendees.

But it’s not just the event planners who are taking advantage of these tools. More and more companies are using live streaming to connect with their customers and potential clients.

For example, the Event Planner Expo used Facebook Live to broadcast events during and after the pandemic. For their Annual Conference in New York City, they offered a hybrid option for attendees to attend in person or virtually. Those who couldn’t make it in person could watch the event live online, which allowed them to ask questions and participate in real time with other audience members.

Social Media Will Keep Growing in Importance

Social media is a great way for event planners in New York to reach a wide audience and get feedback about their event. It’s also a platform where you can build relationships, drive traffic to your event, and even sell tickets.

But there are many ways to use social media that have nothing to do with your event marketing efforts.

You can use it for brand awareness, networking, customer service, and much more. Keep in mind that social media is just a tool—one that needs to be used strategically if you want any results from it.

Sponsorships and Partnering Will Become More Popular

From the Olympics to the Super Bowl, sponsorships and partnering have always been a great way to get brand recognition. In fact, they're one of the most effective ways to build relationships with customers and also drive more traffic to your website.

If you're amongst the event planners in New York who are looking for ways to grow your (or your client's) business in 2023, consider sponsoring an event or partnering with another company in your industry.

t's a simple strategy that gives you access to new customers while also giving you exposure on social media and other marketing channels like email newsletters.

It's a good time to be a New York event planner.

It's a good time to be an event planner in New York. There are many opportunities for you here, and we’re not just talking about the abundance of events that take place across this great city. We mean that there are plenty of companies who need your help planning or producing their events.

Many companies have realized that they can save money by hiring an outside company to handle their event planning needs, while still getting the same quality as if they had done it themselves—or maybe even better!

A lot of companies will send out requests for proposals (RFPs) before deciding on which event-planning company they want to work with. If you get your RFP early enough and make a strong case for why your services would benefit them most, then maybe someday soon you'll be working with one of these businesses too!

The best part about being an event planner in New York City is how many different types of events there are going on every single day.

Whether it's sports games at Madison Square Garden or concerts at Barclays Center; whether it's corporate meetings at some fancy hotel uptown or weddings downtown; there are tons of opportunities out there waiting for someone like yourself who loves planning parties!


We’re looking forward to seeing what the next few years will bring for event planners in New York. As always, we hope this post has given you some food for thought and inspiration to keep planning better events! Click here to join us for this year's Event Planner Expo where we’ll have some of the best speakers, vendors and brands in the industry there for you!


Previous Article
Everything You Need to Know About Planning a Successful Event
Everything You Need to Know About Planning a Successful Event

This post will provide everything you need to know about planning a successful event from front to back.

Next Article
6 Ways to Make Your Event More Accessible
6 Ways to Make Your Event More Accessible

As a business owner you want your events to be accessible, but how can you do this? We have six ways that y...