Welcome to the world of event planning in New York, where you get to hang out with people who love to throw events.
You get to plan them, organize them, and even attend them. It's a great field with many opportunities for growth and advancement.
However, becoming a New York event planner influencer is not as easy as people think it should be. Here's some advice on how to become an event planning influencer online:
Create a blog to showcase your talents.
If you want to become an event planner influencer online, the first thing you're going to need is a blog.
A blog can help you:
- Show your talents as an event planner and help people who are in the process of planning their own events find inspiration and ideas.
- Establish yourself as an expert in your field so that when potential clients come looking for someone with your skillset, they'll remember your name and recommend you with confidence.
Reach out to industry influencers and form a partnership.
The first step to becoming a New York event planner influencer online is to reach out to other influencers in the space and form a partnership.
Ask them what they’re looking for in guest writers, podcast guests, or video guests—or all three! Ask if they are currently working with someone and if they would be open to a new collaboration. Tell them about yourself and your blog/podcast/video series and explain why you think it would be beneficial to have content from you on their platform.
Some tips: don’t stutter; don’t overdo it with exclamation points; keep your email short but informative; don't use too many gifs because that will make them want to unsubscribe immediately (unless gifs are your thing).
Engage with your followers and the event planning community through social media.
You can engage with your followers and the event planning community through social media by responding to comments, engaging in conversations and posting content that is relevant to them.
Use social media to help you find new followers as well as promote your blog or online course.
If you want to get the most out of your social media engagement, you should use multiple platforms. For example, Twitter is great for posting short messages and links, but Instagram is better for sharing photos.
You can also use Google Analytics to see what posts are getting the most engagement so that you can tailor your content accordingly.
Try podcasting.
Podcasting is another great way to share your knowledge and expertise with the world. A podcast can help you build your brand and expand your reach by reaching a wider audience.
If you want to start a podcast, here’s what you need to know:
- Choose a topic or niche that interests you
- Research and write up an outline for each episode
- Find guests who are experts in their fields, whether they be other people or companies/brands with products/services related to yours
- Record yourself speaking about it into an audio file
Video is an excellent way to introduce yourself to followers.
Video is an excellent way to introduce yourself to followers. It provides a great opportunity for you to show your personality, explain what you do, show off your skills and products, or even provide behind-the-scenes looks at events.
The most successful influencers on social media use video regularly in their content strategy because it’s a great way for them to engage with their audience.
If you’re not comfortable with video and would rather stick to text, that’s ok. There are still plenty of ways to use video on social media. You can use tools like Boomerang, which allow you to create short GIFs that can be used within your Instagram stories.
Write an ebook or online course.
Writing an ebook is a great way to share your knowledge, and promote yourself as a New York event planner influencer online.
- You can use your ebook to promote your other products. If you've written a book about how to plan events, it makes sense for you to promote it on social media and in the space where you're promoting yourself as an event planner influencer (e.g., on Twitter).
- You can use your ebook as a business card at networking events. If someone asks what sort of work you do, handing them one of these babies can get their attention in a way that brochures or business cards just won't do!
- It'll show people that they need something from YOU...because if they don't buy anything else from me now, I know they will eventually when my next e-book comes out."
Ask other influencers in the event planning space if they're looking for guest writers on their blogs.
If you're looking for opportunities to gain exposure in the event planning space, guest blogging is one of the best ways to do it.
Guest bloggers have free reign over their content on another person's blog. This means that if you're a guest blogger, you can write about whatever topics interest you and share your expertise in those areas!
The benefits associated with guest blogging are:
- Exposure: If someone stumbles upon your article on an event planner's blog, they'll likely click through and check out more of your work as well! This can help build up traffic on your own website or social media accounts by making readers aware of what else is available from you online.
- Networking: Event planners are often connected via social media or email groups, so having a presence on their blogs could lead to some great networking opportunities down the road (especially if they know that other event planners will be reading).
The breakdown: Becoming an event planner influencer requires using several platforms and engaging with other people in the field.
Remember to:
- Use social media and other platforms to promote yourself.
- Reach out to event planners and ask them to write guest posts on your blog.
- Ask other New York event planners if they are looking for guest writers on their blogs.
- Write an ebook or online course with information that is useful for those in the industry, such as a guidebook of tips and tricks you've learned from experience, or a list of all the things you wish someone had told you when you first started out (this is where your wisdom comes in handy).
Conclusion
There are many ways to become a New York event planner influencer online. You can create a blog and showcase your talents, reach out to industry influencers and form a partnership, engage with followers by interacting with them on social media sites like Twitter and Instagram, try podcasting or video sharing platforms like YouTube to introduce yourself to others in the event planning space, or write an ebook or online course.
It's important that you do not limit yourself because there's no right way of doing things - only what works best for each person!
Click here to join the top influencers in the events industry at our next Event Planner Expo!
