Imagine planning a huge event but just a few guests turning up on the big day! Doesn't it sound disastrous, especially for professional event planners?
Most events that fail to pull the targeted crowd are the ones not marketed properly. The majority of New York event planners agree that devising effective marketing strategies is the most crucial part of their business.
An effective event marketing strategy is the key ingredient to a successful event. But what strategies work the best for an event planning business? Continue reading to find out.
Figure Out Your Target Audience
This is more of a marketing essential rather than just a strategy. To make an event successful, you need to bring in enough of an audience. That is only possible when you know exactly who you are planning the event for.
Decide your target audience and build an audience profile containing details like age, gender, industry, personal interest, choice of social media, etc. This would give you an idea of where to reach out to the targeted audience and what they would prefer in terms of decoration, food, activities, etc.
For example, marketing via emails is not a good idea if most of your audience is interested in online magazines.
Create Pre-Event Hype
All New York event planners will vouch for the importance of pre-event hype.
Create a web page for your target audience right after you intend to hold the event. Even if you haven't decided on the details yet, just let people know something exciting is coming up. You can keep adding further details as they get finalized.
This web page helps capture early attention and potential leads and boosts the SEO ranking for the main event website.
Make and Manage Social Media Accounts
Isn't this the most obvious marketing strategy for every business nowadays? Social media is the only place where you can find all kinds of audiences. Hence, creating social media accounts for the event should be one of the first things on the to-do list of an event planner.
First, determine which social media platforms your target audience uses. Then explore what kind of content works the best for those particular platforms. Your final task is to create and publish excellent content around your event that grabs the desired attention.
(P.S. Don't forget to use relevant hashtags on your posts for better engagement)
Build a Power-Packed Blog for Your Events
Blogging is the best way to connect with your audience. You can blog about the purpose of your event, the highlights in planning, benefits for the guests, and much more.
Well-constructed blogs can get the relevant audiences on board with your event's mission. Why? Because having enough information about the event makes people confident about its worth.
Plan a Press Release
A very important fact: the things covered by the press have more credibility. Event planners can leverage this fact and use press releases to reach an audience beyond their personal network.
With a press release, you can increase awareness about your event and share important details like the venue's location, the theme of the event, who the chief speakers are, etc.
Collaborate with Relevant Influencers
It won't be wrong to say that this is the era of digital influencers. Influencers are the people whose content has a significant impact on the people in their network.
Let more people know about your event by contacting influencers with a huge following. Their credibility and reputation can encourage people to at least check out your event details.
Leverage Email Marketing Benefits
Emails can never go out of fashion in the marketing world. Many New York event planners have been using the power of effective email marketing campaigns for a long time now.
You can use manual and automated emails for several purposes: to inform the potential audience about your event, allow interested people to register, and remind them about your event.
Find Partners for your Events
Events have become an integral part of our personal and corporate worlds.
Most businesses are always on the lookout for opportunities to expand their network, and participation in events is one of the most effective ways to do that.
Reach out to potential media and brand sponsors who can contribute to your event's organization and promote it amongst their audience. You can also take help from a reliable marketing company in New York to connect you with such brands.
Announce Discounts for Early Birds
Spreading the word about your event might not be enough. Event planners know that some people register for events only when offered added benefits.
You can offer ticket discounts to people who register early for your events. Such offers create urgency amongst the audience to register as soon as possible. Although discounts may seem like a loss in the short term, they can quickly double the number of people interested in your event.
If you are an event planner looking to network with thousands of event professionals, then you are not going to want to miss The Event Planner Expo 2022 10 Year Anniversary. Learn more today!