Event marketing can be a lot of fun. From planning to execution, it's a process that never gets old—and if you're looking for some new ideas, we're here to help!
You can use event marketing ideas to reach new clients, create brand awareness and sell your products or services. It's not just about the big events you've probably heard of like conventions, trade shows or concerts. There are also smaller-scale events that can help boost your business.
Event marketing is also a great way to reach your target audience and make a lasting impression on them.
Here are some of our favorite event marketing ideas:
A scavenger hunt: This is a great way to get your attendees excited about the event and give them a chance to bond with one another. You can do this by creating an amazing scavenger hunt that takes place at different locations around town, or by putting clues in your registration materials and then rewarding those who find them with prizes.
A flash mob: Another great way to get people excited about your event is through a flash mob. It's easy to organize, but you'll need some volunteers who are committed enough to participate in it!
A live photo shoot: Want something more interactive? Consider having a professional photographer come to your event and take pictures of your attendees. They can then share their photos on social media with a link back to your website so that people who weren't able to make it will know what they missed!
An Instagram scavenger hunt: One of the best ways to get people excited about an event is through an Instagram scavenger hunt. You'll need volunteers who are committed enough to help plan the scavenger hunt, but it will be worth it!
A photo booth: A photo booth is a great way to get people excited about your event and share their experiences with others who couldn't make it. Be sure you have someone on hand who can help manage the booth so that everything runs smoothly!
A selfie contest: Want something fun that people can do from home? Try hosting a selfie contest where participants submit photos of themselves with your brand hashtag and the winner could be announced at your event!
A live video stream: If you're planning an event that's taking place somewhere where people can't physically be there, consider setting up a live video stream so they can participate. You'll need someone who can manage the technical aspects of this, but it should be worth it!
A Twitter chat: Get people interacting with your brand by hosting a Twitter chat. You'll need someone who can moderate the chat and make sure it stays on topic, but it's a great way to get people talking about you in real time!
A Facebook Live video stream: If you're hosting an event where people can't physically be there, consider setting up a live video feed so they can participate. You'll need someone who can manage the technical aspects of this, but it should be worth it!
There are tons of ways to get creative with technology at your next event, and you can learn all about these methods at The Event Planner Expo (click here for more info).
Whether it’s a live video stream or a special app that attendees can use, you'll want to consider what type of experience you want to provide for those who attend and how that will translate into additional sales opportunities.