If you run an event planning business and want to outwork five competitors with one team, automation is the cheat code.
Here are the top tools you need in 2025 to stop chasing and start scaling.
1. Zapier — The OG Connector
Zapier lets your apps talk to each other.
Think: When I get a new lead in Facebook Ads, add it to my CRM automatically.
It saves you hours. No code needed.
2. Make.com — Zapier on Steroids
If Zapier’s the connector, Make is the powerhouse.
It links Google Sheets, Airtable, Slack, GHL, Notion. You name it. Perfect for teams that need to automate everything from lead flow to reporting to client onboarding.
3. Go High Level — Marketer’s Dream CRM
HubSpot is great. Salesforce is solid. But GHL? It’s built for the modern marketer.
Emails, SMS, AI tools, pipelines, workflows… all in one.
I’m switching over now and loving it.
4. Calendly — Your 24/7 Scheduler
You already know this one. But most people don’t use it right.
Use Calendly links in your emails, funnels, and follow-ups. We’ve booked six-figure clients through Calendly. It’s that powerful.
5. ChatGPT — If You Know, You Know
Yes, a lot of people use the most popular AI tool like a toy. But train it right, and it becomes your copywriter, strategist, and ops assistant in one.
Scripts, SOPs, emails, proposals. ChatGPT does it all.
Bonus 1: Loom (or Tella) — Sell With Video
Record once. Send to many. Perfect for client follow-ups, team training, SOPs, and sales pitches.
1 Loom = 10 DMs. Period.
Bonus 2: Airtable — Smart Spreadsheets for Smart Teams
Google Sheets on steroids.
You can trigger automations, manage projects, and even run CRMs on it. Airtable is the engine behind tons of fast-moving companies.
Ready to Automate and Accelerate? These Tools Are Just the Beginning
If you liked this breakdown, don’t miss The Event Planner Expo 2025 on October 14–16.
We’ll be showing exactly how to use these automation tools to scale your events, your visibility, and your revenue.
Let everyone else stay comfortable. You’ve got bigger plans—starting with a booth at The Expo. Reserve your space while you can.
See you there.
— Mario Stewart
Founder, EMRG Media
