Behind-the-Scenes Content: Building Anticipation and Trust

June 24, 2025 Jessica Stewart

Event planners who want to succeed in competitive markets like NYC need to know how to deliver the immersive experiences and authenticity today’s event guests demand. One of the best ways to do that is by offering behind-the-scenes content that helps your guests feel like they’re part of the team. When you do it right, behind-the-scenes content creates trust with your attendees and builds a sense of anticipation. Here’s what you should include.

Show Your Team Behind the Scenes

Think of your event like a meal at a restaurant you haven’t tried before. If you were the one eating the dish, you’d trust it more if you knew exactly what went into it, right? It’s the same for your guests with your event.

Giving your guests a glimpse behind the scenes also helps them feel like they are part of the team. Consider having key members of your team share their stories, and don’t be afraid to include a blooper reel! When guests feel like they’ve gotten to know you and your team on a personal level, they are more likely to attend your event.

Guests Love Interviews

Do you have a stellar speaker panel or celebrity entertainers? Interviews are an excellent way to build anticipation for your event. Short interview clips or transcripts with your VIP speakers, entertainers, or vendors sharing how they are preparing for your event give guests a sneak peek of what they can expect at the event when they attend.

Even interviewing members of your staff about what they are doing each week can help build anticipation. Something as simple as giving your guests an inside view of your venue, decorations, and invitations can bring much-needed hype to your event.

A Video Montage Builds Anticipation

Nothing builds anticipation quite like a video montage. Put together a professional video that showcases all the work your team is doing, key speakers, vendors, and your venue. Then, post it on your website and share it on social media.

A high-quality montage works much like a movie trailer. Your guests get just enough information to pique their interest and build excitement. Do your best to highlight everything from your catering and entertainment to the venue locale, and don’t forget to put all your imagery to the perfect music!

Partner With Influencers for an Extra Boost

Partnering with influencers to share behind-the-scenes content gives your event an extra boost. Influencers often have a large group of followers who trust them, so teaming up with a successful influencer adds credibility to your event.

Influencers are also pros at building anticipation, so it makes sense to work with an influencer who has a genuine interest in your event. It’s an easy way to reach a large audience of potential attendees and maybe even have your event go viral!

Level Up Your Behind-the-Scenes Content at The Event Planner Expo

Crafting superb behind-the-scenes content is a skill that takes practice. Fortunately, the Event Planner Expo is full of industry pros who know exactly what works and what doesn’t, making it the perfect place to learn all the dos and don’ts of promoting your event. Don’t miss your chance to network with the best of the best! Get your tickets today!

The post Behind-the-Scenes Content: Building Anticipation and Trust appeared first on The Event Planner Expo.

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