6 Genius Methods for Customizing the Event Experience

June 17, 2023 Jessica Stewart

New York event planners don’t just coordinate events these days. Today’s engagements, from corporate conferences to social celebrations, call for unique strategies for customization. It’s about creating personalized event experiences for all your guests. And these are some of the most genius methods for customizing event experiences at all your New York events.

Recognizing What Event Experiences Your Guests Will Love

Event experiences will determine whether or not your event is successful. And when you’re personalizing your New York events, you’re going to need to identify and recognize what it is your attendees will expect, least expect, and love. Every strategy for outreach, content, activations, and experiences will need to speak to what will impress your guests. Today’s event planners are shifting away from focusing on the tactical side of event planning and focusing more on driving engagement. For inspiration, check out these genius methods for creating memorable and exciting event experiences.

1. Customized Event Registrations

Every layer of your event presents opportunities for personalization, including the registration process. Here are some fun ideas for customizing the event registration experience for your guests.

  • Custom event pages online and app engagements
  • Custom coupons or discounts
  • Custom payment options

2. Customized Event Ticketing

Don’t just force guests to choose between “yes, I can attend” and “no, I cannot attend” options. Consider customizing your ticketing options and providing layers of event experiences from which your guests can choose.

  • Family Passes
  • VIP Tickets
  • Military Discounts
  • Talent or Vendor Passes

3. Customized Swag and Merch

Drill down the various personas that represent your event guests. Using those preferences, lay in event experiences with customized swag and event-branded merch.

  • Wearables, i.e., shirts and hats
  • Functional, i.e., tote bags and umbrellas
  • Innovative, i.e., portable chargers and flash drives

4. Customized Event Amenities

Once your guests arrive at the event venue, create tons of options and customized event experiences throughout the duration of your event.

  • Customizable Photo Booths
  • Free Giveaways and Party Favors
  • Charging Stations for Guests’ Devices
  • Variable Seating Options
  • Entertainment and Activations 

5. Customized Food & Beverage

Consider your guest list and make sure there are plenty of food and beverage options personalized to cater to everyone’s needs and preferences.

  • Vegetarian and Vegan Options
  • Nut Allergy Considerations
  • Gluten-Free and Grain Free
  • Traditional Coffee and Barista Espresso Bars
  • Traditional Bar Service and Signature Cocktails

6. Customized Hybrid Events

Don’t forget to customize your event experiences in a way that includes those guests who can’t attend in person. Curate a virtual attendance experience, transforming your New York event or conference into a hybrid event environment. Include strategies that make the remote attendees feel like they're in the room and not missing out on any of the excitement. 

  • Virtual Gamification
  • Virtual Feedback Forums
  • Virtual Event Recordings

Get creative with how you customize your event experiences, and hopefully, these insights can inspire your efforts. If you’re looking for more inspiration about improving your event experiences, make sure you get to The Event Planner Expo 2023! Tickets for the premier events industry conference of the year are available NOW!

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