How to Use Social Media for Marketing Your Event?

April 10, 2020 Susan Serena

Are you planning to organize a business event but have no clue where to start?

Do you find it difficult to reach out to the targeted audience when advertising your event?

Thank your stars that you have landed on this article. Because here, we’ll discuss some helpful tips that will help you market your event in a better manner. And the best platform that can help you market your event efficiently is social media. According to some estimates, 2.95 billion people were using social media globally. The platform allows you to reach out to people of all ages. Here’s how you can use this remarkable tool to market your event.

How to Use Social Media for Marketing Your Event

1.Use Social Networking Sites

Facebook has around 2.45 billion monthly active users. On the other hand, Instagram has around 1 billion active users. Facebook advertising is a great feature that you can use to promote your event ads. The algorithm used by the site allows it to reach out to a specific demographic.

2.Create a Hashtag

Hashtags – which are widely popular on Twitter – are another way to reach out to a large number of people. Have a hashtag ready as soon as you announce the event so that the people can follow around easily. You can also introduce some competition to increase engagement. For example, if you are organizing a music event, you can ask people to use your hashtag to share their best memory of a concert/music festival, etc.

3.Introduce Guest Speakers

Why should people come to your event? What is in it for them? Through well-designed social media posts, you should tell your potential attendees details about the guest speakers, if any, who would speak at your event. Their expertise in their relevant field will motivate people to attend the event.

4.Snapchat Geofilter

Do you know that Snapchat allows you to customize your filters? To avail this feature, you have to submit a photo to Snapchat to review after the approval of which you will be able to have your filter.

5.Behind-the-Scenes Pictures/Videos

By posting the behind-the-scenes photos and videos on Instagram – especially on the stories feature – will get more people to notice your event. The preparations will excite people to attend the event.

6.Contests for Ticket Sales

Conduct a short contest on any of your social media channels to increase sales. This will get a lot of people to engage with you, resulting in increased interest.


Once the event has kicked off, you can use the livestream feature to let people join in your event, virtually.

The Final Word

Who would know that marketing your event and reaching out to a wider audience will be this easy! To take benefit of the magic of social media – when it comes to attracting people – start early (at least six to eight weeks before the event) as this will help you reach out to an even larger audience.

Contact us to learn more about social media trending topics at the Event Planner Expo 2020. 

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