Technology is an integrated part of just about every workspace, household, and entertainment industry. New York event planning businesses have to keep up with the trends, considering how fast-paced the big city is and how many new updates, apps, and AV upgrades roll out every quarter. Let’s check in to see what the 2025 trends are, what’s phasing out, and what’ll make your event planning business that much better.
Work Smarter, Not Harder
Event technology can sometimes be vast and a little overwhelming, but don’t let it scare you away from integrating smart choices into your New York event planning business. Event technology can help you:
- Streamline event processes like registration and check-ins
- Gather real-time analytics during and post-event
- Broaden your event planning reach to hybrid and online events
- Provide elevated augmented reality experiences
- Leverage data tracking to constantly improve guest experience
- Automate certain marketing schedules and avenues, especially on social channels
Augmented and Virtual Reality Continue to Soar
It’s no surprise that augmented and virtual reality elements stick around year after year. They continue to develop, improve, and impress the crowds. As this technology has improved, so has its accessibility, and in a way, its overall cost.
Interactive event experiences that include elements of technology help create a sense of wonder and drastically increase event engagement. More interaction means more momentum and a more comprehensive event experience for guests.
Virtual Assistance, Anyone?
Event management software is one of those technology pieces that can be helpful or a pain, depending on your pick. Event apps can take some of the event planning chaos away by putting projects on one platform for the team to reference, check in, and collaborate. Some are even comprehensive enough to include marketing, promotion, ticketing, and networking management.
The level of comprehensiveness can shift this helpful technology into the “hype” category. Having an all-in-one event management application, or even software, may limit how you execute certain event planning tasks. You may prefer a different way of promoting, marketing, or tracking certain event aspects than what a management software or app offers. Do your research and due diligence when leaning into one of these tech tools.
AI Is Here to Stay, In a Good Way
Not to be a broken record, but AI is here to stay. While it’s not recommended that you use an AI writer to write all your promotional and marketing content, it can be a quick and helpful tool to integrate into your event’s guest hub through an app or interactive station. AI chatbots can help streamline common event guest questions, provide real-time updates, and help free up staff from tasks that a solid FAQ search can answer. And AI is a game-changer when it comes to building event personas and evaluating event data.
Wearable Technology
This is one of those “splurge” type tech tools. Wearable technology for guests can be an integrative addition to events that can jumpstart guests’ experience in a big way. Smooth out the check-in process, establish a VIP experience, prompt guests for feedback or with updates and announcements, all with a wristband or pendant. Keep in mind, this technology can require more of an event investment, but can be well worth it with the right event.
Live Feeds and Content Creation
There are a few apps and tech tools on the market that allow guests to directly share their event experiences on their platforms via content creation or a live feed, and subsequently bring virtual audience members to your event’s live feed. If you’re organizing an online event, this could be just the thing to help broaden your audience reach, but keep in mind that other social channels have live streaming, and these remain quite relevant in today’s climate.
Find What Fits Your Event Planning Business’s Style at The Event Planning Expo 2025
Each year, The Event Planner Expo occurs over three days in New York City. During that time, event planners, vendors, event planning businesses, corporate decision-makers, and industry experts gather to mingle, network, and showcase their knowledge and services. The Expo is a fantastic opportunity to build your connections in the industry, discover new technology, refine your event planning business, and show off your services all in one place! Reserve your booth here and secure your spot for October!
