New York City event planners continuously work to make each event feel unique and engaging. The last thing you want is for your event to be predictable and stale. Hotel ballroom, check. Stage with a podium, check. Maybe some branded pens or a photo booth; if you’re lucky, check and check. Sound familiar?
Try something different and add virtual reality (VR) activations to elevate your NYC event. VR experiences turn ordinary moments into something event guests get excited about. It’s exactly the kind of thing guests immediately notice that makes your NYC event stand out. People can’t help but gather around, try it out, and talk about it. Suddenly, there’s more energy in the room. You’ll see more laughter, more conversation, and more movement. Every event planner strives for this type of guest engagement.
If you’re looking for a way to shake things up and create something people will actually remember, VR might be the way to go.
What is a VR Activation?
A VR activation is an experience you create for your guests using virtual reality technology. It usually involves a headset, some fun (or educational) content, and a completely immersive environment.
It could be an interactive product demo, a game tied into your brand, or a virtual tour in a different environment. It's all about engaging with your brand in a way that's interactive and memorable. VR experiences work so well at events because they break the script. Events can be full of things attendees expect. VR isn't one of them. And that’s exactly why it works.
We explore the benefits of VR activations at all your NYC corporate events. And beyond the benefits, check out our list of ways to incorporate VR into your events.
1. Instantly Grab Your Guests’ Attention
Grabbing and keeping people's attention at a corporate event or conference can be challenging. There are many moving parts, and people get distracted. VR experiences can help with all of that. They are inviting and somewhat irresistible. People will want to stop and watch what's going on.
2. Get Creative with Guest Engagement
Corporate events offer attendees a lot to see and learn. On the flip side, VR is all about giving everyone something to do. Your guests go from passive spectators to active participants. It's exciting! They are in the moment, feeling fully present in each activity and having fun. The distractions are gone, and they will be fully immersed in an experience like no other.
3. Guests Will Be Talking...And Sharing
You know you’re on the right track when your guests start doing your marketing for you. VR moments are perfect for social media sharing. Guests won't be able to resist capturing their friends and coworkers trying something new, and even a little silly at times. When event attendees snap photos and capture videos, there's a good chance those experiences will be shared on social media. This will boost your brand awareness and get people talking about your event.
4. VR Activation for All Events
One of the biggest benefits of VR activations in your event is they’re completely adaptable to the size of your event. Big conference? Create a whole VR lounge. Small networking event? Set up a single station in a chill corner. Trade show booth? Offer a quick VR demo to stop traffic and start conversations. Event entertainment isn't always this easy, but VR is! You don’t have to be a tech event or a gaming business to make it work.
5. Leave a Lasting Impression On Every Guest
People attend events for a number of reasons. Everything from networking, professional development, business growth, product launches, and team building. Every event is unique in its goals and outcomes. But at the core of every event, it’s about creating moments people will remember.
You want everyone to leave saying, “That was different. That was fun. I’m glad I came.”
VR activations help you get there. It’s about using the tools we have to create better and more exciting experiences. That’s what great events do.
Learn More About VR Activations and Other Event Entertainment at The Expo
The countdown is on for The Event Planner Expo. October will be here before we know it, and it’s the perfect time to showcase your business on the bustling trade show floor. Show event professionals and industry leaders why your business is the perfect partner to elevate each and every one of their NYC events. There will be high-energy networking opportunities so you can build mutually beneficial partnerships for the future of your business. Secure your booth today!
