What NYC Clients Mean When They Say They Want an Event to Feel “Easy”

You just landed a new client, but the booking came with a vague request. The client wants the event to feel “easy.” But exactly what does that mean? And how do you accommodate that request as an event planner? We’re here to help.

What Do Clients Mean When They Say They Want an Event to Feel “Easy”?

This part is simple. When NYC clients say they want an event to feel “easy,” what they mean is they want it to feel effortless. They don’t want to feel like they have to put a ton of work into the event, and they want their guests to feel the same way. They’re looking for a seamless event that flows well and is easy for their guests to enjoy. 

Of course, an easy event for a client isn’t necessarily an easy event for you as the event planner. It takes a lot of hard work and planning to make an event run smoothly on event day. But that’s something you can handle. 

How to Make an Event Feel “Easy” to Your Client

Clients who want an event to feel easy don’t want to get bogged down in the details. They don’t want to be overwhelmed with choices or feel like they have to spend a ton of time and effort contributing to the event. With that in mind, you can take several steps to create an event that feels easy for your client. 

• • Set clear expectations. Take the time to have a thorough initial conversation. Find out which elements your client wants input on and which you should handle on your own. Talk about the expectations your client has for you and vice versa so there’s no disappointment later.
  • Limit Choices. You can make an event feel easy by limiting choices. Instead of presenting your client with a huge array of catering, decor, entertainment, and venue options, recommend a few from each category. This makes the decision process feel much easier for your client.
  • Handle the Details But Keep Open Communication. NYC clients who say they want an event to feel “easy” don’t want to be bogged down in the details, so you need to handle those. Make the process as simple as possible for your clients. They want things to happen behind the scenes. However, it’s also important to keep communication open and clarify what the client wants when necessary. Ask how often they’d like to hear from you and try your best to stick to that timeline, barring anything urgent.

How to Make an Event Feel “Easy” to Guests

Making an event feel easy involves a lot of work behind the scenes for you, as the event planner, and that doesn’t stop on event day. Be sure you have everything in order, along with contingency plans for anything that might happen along the way. Your event needs to feel effortless, so making the entire process as easy as possible for guests is essential.

• • Have Plenty of Staff and Vendors. Naturally, you don’t have to blow your budget here, but you should have adequate staff and vendors on hand to help the event run smoothly. Entertainment and catering go a long way toward keeping guests happy if snags in the program arise.
  • Use Technology to Help. Automate check-in and registration. Use apps to help guests move through your event and find their way around the venue. And incorporate gamification to help guests stay engaged.
  • Keep the Event Flowing. Bottlenecks, awkward pauses, and technological mishaps are the stuff of nightmares for clients who want an easy event, so prevent what you can and be prepared to handle unexpected hiccups along the way. Pay attention to the vibe of the event, and be ready to step in to keep guests happy.

Grow Your Reputation at The Event Planner Expo

Do you want to be known as the NYC event planner who gets things done and makes events feel effortless for both clients and guests? Showcase your business at The Expo! It’s the perfect place to grow your reputation, network with other pros and vendors, and establish yourself as one of the best planners in the business.

Booths are in high demand and sell out every year, so lock in your booth today!