Expanding Your Clientele: How to Get More Clients for Your Wedding Planning Business

April 19, 2019 Jessica Stewart

Whether you’re starting in the wedding industry or have a few years under your belt, getting more leads for your wedding business is a welcome sight. A steady influx of clients is nothing but a good thing for the company.

The modern wedding changed with the advent of social media. If a wedding coordinator can balance extravagance and cost, they’ll get the word out for sure.

Even then, the question still remains. How can you get more clients with your wedding planning business?

Not all wedding planning companies have a way to generate leads. Knowing what to do can mean the difference between success and failure.

In this article, we’ll explore several tried and tested methods. These can help your wedding and event planning business to get more clients onboard.

Are you ready? Here’s what you need to do.

1. Do Some Research Into The Wedding Coordinator Industry

The first thing that you need to do is learn how your local wedding market works. Every locale has a different market with different numbers. From the wedding planner cost to the number of weddings a year, you need to take note of each one.

You want to make sure that your pricing options are competitive. If you know how much to charge, where and when is the demand, you would know how to work out much of being a wedding coordinator.

Check online on groups and forums like Facebook, Reddit, and other chat rooms. What do the local brides need that you think you can provide? What can you do better?

Do some competitive research on other wedding planner companies. Find out what services they have that you don’t. See if there’s a niche that you can take advantage of.

2. Start Networking With Other Wedding Planner Companies

Networking is part of any events business, and knowing people is your job. If you want to be a successful wedding coordinator, you would want to network as much as possible.

The first thing you want is to join the local chapters of famous wedding associations. These groups include:

  • Association of Bridal Consultants (ABC)
  • Association of Certified Professional Wedding Consultants (ACPWC)
  • National Association for Catering and Events (NACE)
  • National Association of Wedding Planners (NAWP)

There’s many more out there, but their importance goes beyond affiliation. Wedding planner companies tend to exchange information and provide referrals. If there’s an event they can’t do, these people will pass them off to you.

In this regard, make it a point that you find a couple of new friends at every networking event that you go to. Find ways you can help them and form professional friendships as well. You can then create deals for referrals with them.

3. Market Your Services On Social Media

One of the most important marketing strategies is to target your audience. There's no better place to find them than on social media.

Social media is one of the most powerful platforms in the world. An excellent way to find more leads is to leverage your social media presence and use it in force. There are a few things you can do to get more clients from social media.

Joining local wedding groups on Facebook is a good start. This gives you a direct line with brides to be and everyone within the industry. You can gauge the correct wedding planner cost and match the current demand.

Another way to use social media is to post your image portfolio. Facebook, Twitter, Instagram, and Pinterest are each a suitable medium for high-quality wedding images.

If you can, show off your portfolio or even make unique content. Show tips on how to make the best out of wedding and event planning. Use videos to flaunt your techniques and wow a potential audience.

For wedding planner companies, there are also social media ads. These can help you laser-target your message to the right target audience. One pro tip is to filter your target audience to your locale and those with an engaged milestone.

4. Consider Your Wedding Planner Cost

Discounts are something that people won’t forget. Being a wedding coordinator means being sympathetic to the needs of your clients. If you can find ways to give your clients value-for-money savings, you can expect them to remember your services.

Of course, you shouldn’t work for free. Instead, you may want to throw small add-ins to your bundle. Show value discounts without cutting down on prices.

Some wedding planner cost savings include adding free wedding bouquets and small markdowns. It’s controversial to cut down on prices and add some value extras to compete. Even then, there will be times when this is your sole option to have a chance against established wedding planner companies.

5. Follow Up On Your Wedding and Event Planning Contacts

Sometimes, couples tend to forget about a potential wedding coordinator with how busy they are. If you got to connect with a new contact, don’t forget to follow up with them. Take their card and take notes of the things you talk about.

Follow up at least once and see if they’re still showing interest. Space your follow-ups and remind them of specifics like your wedding planner cost. You want to give them a call the day after, in three days, and a week after the encounter.

The idea is to make as good as an impression as possible. Schedule the days where you would need to perform a lead follow-up and offer ways how you can help. Not all contacts can get you a full wedding and event planning gig, and that’s ok.

Fill in with some gaps in their suppliers. Whether it’s florists or photographers, even a small role can mean the world to them. This can then help get your name around and push the proverbial word of mouth.

How You Build Your Wedding Planning Business Clientele

If you want to get more clients for your wedding planning business, you need to do a few things. You want to be proactive in talking to people. A bigger network means more chances for consistent leads.

Do you need a bigger network of people within the wedding industry? Do you want to learn more about events planning? What you need is The Event Planner Expo.

We are the best event and marketing conference in the country. With leaders in the wedding industry spearheading the event, you can learn business tricks from the best of the best.

Contact us now and find inspiration from experts in the wedding industry.

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