Whether you are a one-man or one-woman show or you have a team of event planners on your roster, your event planning business should be present on social media. Social media is an important and free tool for you to increase your brand awareness, as well as generate leads.
However, successfully utilizing social media for your event planning business is easier said than done, especially during busy seasons. The problem is, that’s the time you should be posting the most on your social media channels!
If you can’t hire a social media manager to run and monitor your channels, this is the article for you!
Read on for our top social media tips for promoting your event planning business.
Pick one or two channels and do them well.
The golden rule for social media is simple: quality over quantity. This rule applies to both your content and overall approach. When it comes to social media, you don’t need to be on every channel, just the right ones.
As a seasoned event planner, you already know who your target audience is; you just need to figure out where to find them online. Do a little research into where your target audience hangs out. Are you more likely to find them on Facebook or Instagram? Can you make use of Pinterest? Or should you stick to Twitter?
When deciding, remember that a lot of what will persuade a client to hire you for their event is what you bring to the table visually. Of course, there are other factors, but the impetus for them to contact you will most likely be the examples you provide of your work.
For that reason, Instagram and Pinterest are great channels for event planners to show off their work because they are visual mediums at their core. However, if you cater to an older audience, Facebook would work, as well.
Once you’ve narrowed down your options to one or two, then you can get started! Make sure that you are gathering content, like pictures, videos and testimonials, at each event for plenty of posts down the road.
Good content and creative posting can extend the life of your event long after everyone goes home!
Get creative with your content.
Social media content for your event planning business doesn’t have to be limited to pictures of finished products. Channel your event planning creativity into content creation!
Show behind-the-scenes content, livestream an event, post a video, use blog articles, post how-to content and testimonials, etc. Of course, you’re using social media to promote your event planning business, but why would someone want to follow you for an onslaught of ads?
Provide additional value to your followers with engaging content! That’s how you will grow your audience and ultimately, your business.
Plan and schedule your content ahead of time.
When social media first started, it felt more spontaneous. We used to post pictures on Instagram and Facebook of where we were and what we were doing in the moment.
Now, however, the most successful social media users, like influencers and big brands, actually plan out most of the content you see on their feed ahead of time. This might seem like a time-consuming endeavor, but it’s actually quite the opposite.
Planning your content ahead of time will make sure that all your social media feeds look cohesive. It will also keep your event planning business present and active on social media, which is important to growing your accounts and generating new leads!
Tools like Hootsuite let you schedule and automate your posts at the ideal times when your followers are most active. That means if you set aside a few hours a week to plan content ahead of time, you will never have to rack your brain for what to post day-of ever again!
Pro tip: when using a scheduling tool, don’t just “set it and forget it.” Make sure that you are actively engaging with comments and inquiries. Think of social media like a dialogue. It’s bad business if a customer calls you and never receives a call back, right? Apply that same principle to social media comments and DMs.
Social media can feel overwhelming sometimes, but it doesn’t have to. Keep it simple!
Use one or two channels, create valuable content and schedule it ahead of time. Don’t forget engagement, and voila! You have the recipe for booming social media accounts and a growing event planning business.
For more great tips and resources from the event planning experts, join us at The Event Planning Expo 2020!