The Event Planner Expo 2024 is the industry’s premier conference - happening in days!!
You have big plans for 2025. You’re strategizing how you can take your event business to the next level. Your blueprint for growing your event business likely includes a content calendar, social media marketing strategy, and perhaps joining a new business organization, all of which are fantastic ideas.
However, you can turbocharge your growth strategy just by attending an event industry expo. At event expos, event professionals, vendors, and motivated clients converge to create an ecosystem ripe for business. In short, event industry expos are essential for your growth as an NYC event planner. And you’re in luck - The Event Planner Expo 2024 (the industry’s premier conference in NYC) is happening in just days! Get your tickets now and keep reading.
Meet Hundreds of Potential Event Clients
Meeting potential clients is the most direct reason that attending industry expos contributes to your event business’s success, especially if you want to scale up to corporate events.
Decision makers from top companies also attend event industry expos. These decision-makers are eager to work with event planners who can tackle the brunt of their event-planning needs.
Increase Your Event Service Credibility
You have to be seen to become a major player. You have to do the things that major players in the events industry do, and one of those things is attending event industry expos.
Attending event industry expos sends a message. You are a professional who takes your craft seriously. You have your finger on the pulse of the events industry, and you are focused on the future.
In short, attending event industry expos communicates that you take yourself seriously, and that means others will, too.
Increase Your Brand’s Awareness
Attending an event industry expo is a powerful way to increase your brand awareness.
How many times is your name brought up during a lunch conversation? You hope it happens often if you’re an NYC event planner. When someone decides they need an NYC event planner, they’ll mention their need to their friends and colleagues. How often you come to their minds is a direct result of your brand awareness.
Imagine a longtime customer walking into a bakery to buy a fresh loaf of bread. She mentions her daughter is getting married and would like the bakery to create the cake. That same bakery owner mentions your name because he met you at an event industry expo a short time before and happens to think you’re a good match for his customers.
Forge New Event Vendor Relationships
The five boroughs span approximately 300 square miles. We’re willing to bet you haven’t come close to walking every block. Consequently, there are high-end venues you haven’t heard of, delectable desserts you haven’t sampled, and entertainment options you haven’t seen. Attending an event industry expo will expand your awareness of noteworthy vendors that can elevate your events.
Strengthen Existing Relationships
Nurturing the relationships you’ve built throughout your event planning career is a key to your success. Perhaps you haven’t reached out to your favorite printer for a while simply because you’ve been focusing on planning virtual events. Attending an event industry expo is your chance to stop by their booth and reconnect.
Gain a Deeper Level of Understanding of the Events Industry
The world itself is moving more quickly, and the events industry is changing by the day. Artificial intelligence, augmented reality, sustainability, and personalization comprise just the tip of the event-planning iceberg when it comes to event industry trends.
You can’t gain insight into these waves of change unless you attend event industry expos. There, vendors are on hand to answer your questions. Speakers take the stage to address the impacts of these changes. And you have the chance to network with other individuals who are sharing your journey.
Grow Your Event Business When You Attend The Event Planner Expo 2024
The Event Planner Expo has all the makings of being a transformative experience that will elevate your event business. Vendors, exhibits, speakers, and industry professionals will come together to share ideas, network, and collaborate. The Event Planner Expo 2024 will give you a head start in growing your event business over the next year. But time is running out. The Event Planner Expo is this week! Get your All Access tickets today!
