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How to Use AI-Powered Personalization to Make Every Attendee Feel Like a VIP

Published Date
Author Jessica Stewart

https://unsplash.com/photos/two-hands-reaching-for-a-flying-object-in-the-sky-X9Cemmq4YjM?utm_source=unsplash&utm_medium=referral&utm_content=creditShareLink Photo by Cash Macanaya on Unsplash

There’s nothing worse than attending an event that feels generic, has cookie-cutter content, and makes you feel lost in the crowd. However, creating personalized touchpoints and custom data points throughout an event was time-consuming and required a team of marketing experts and data analysts. That’s all in the past now with the help of AI. Bringing AI into your event planning can increase efficiencies, decrease the need for big teams, and reduce data errors. This allows you to identify trends in NYC events before your competitors do, all while making your attendees feel like VIPs.

Use AI to engage guests before your event

AI helps you find the perfect guests. Event planners can tap into AI to generate attendee lists that are likely to have a high interest in attending an event, making sure the event details get to the right people. Not only that, but with AI, you can quickly gain a deeper understanding of your audience, including their interests, demographics, and who will actually attend. Info that is priceless. 

Personalize event marketing with AI

Event planners can tap into AI to personalize content and entice registrations. Whether it's an email, ad, or text message, event planners can integrate AI into their customer relationship management system to create more tailored messages for specific groups within their attendee list. AI can help create emails that sound like they were written one by one, not a generic group email, perfectly place ads to catch your audience’s attention, and text at the right time to nudge them to register. All of this results in a higher registration conversion rate, setting the event up for success from the beginning.

Engage your event attendees in real time

Once you’ve attracted the right attendees to your NYC event, don’t leave them hanging. Event experts, like Eventbrite, know that personalizing the experience is a game-changer. AI-powered apps, such as Swapcard, and AI chatbots can guide attendees through check-in, direct them to sessions and speakers they will love, answer questions, and provide post-event content seamlessly, making your attendees feel like a star. At the same time, AI gives planners instant trends, key data, and sponsor ROI, moving the needle for your event. 

Personalization after the event

Don’t forget about your attendees after the event. Use AI to send personalized thank-you notes and targeted follow-up content. Platforms like Hubilo can help condense event messages and videos into snack-sized content, continuing event engagement and the VIP experience for your guests. 

Use AI back at the office to review attendee participation, quickly highlight significant trends, and identify any areas for improvement. With AI, you can summarize event data efficiently and accurately, gaining actionable insights to shape your next event and giving you an advantage over competitors.

AI is the future of event planning 

NYC event planners are leveraging AI to make their events stand out, and their attendees feel like true VIPs. And it doesn’t appear that AI will be slowing down anytime soon. You’ll be the event planner to beat by incorporating AI into your attendee list, content creation, event-day touchpoints, post-event summaries, and beyond. 

Following a successful 2025 Event Planner Expo, we can’t wait for you to see what’s in store for 2026. Stay tuned. Dates and announcements coming soon!