Regardless of the event you’re planning, from corporate conferences and company parties to milestone birthday celebrations and bar/bat mitzvahs, floral arrangements matter. And while you likely already work with a few New York City florists as part of your event planning business, it’s still critical that you know and understand certain dynamics about floral arrangements and how they contribute to your event experience. Check out these do’s and don’ts about flowers and designs.
Do Use More Than One Flower Type
Your event might call for a certain type of flower or plant. And it’s ideal if you can choose something that speaks to the guest of honor or complements the event theme in the right way. But don’t overdo it with just one flora species. In fact, it’s best to incorporate at least three varieties of flowers with your event arrangements as decor or centerpieces. The variety brings depth and dynamism to your settings. So, always go with more than one.
Don’t Be Afraid to Mix in the Faux
If you’re struggling to find the right-fit floral arrangements for your event, it’s perfectly acceptable to introduce faux elements to make it brilliant. And today’s floral professionals have all the coolest extras to boost any entrance arrangements, table centerpiece, or stage decor, with both real and fake contributions.
Do Stick to Your Event’s Color Palette
Your event will likely have a theme or overarching design aesthetic. Use your floral contributions to complement those elements. More importantly, make sure you align the colors of your floral arrangements with your event’s color palette. Yes, you can offset designs with splashes of color. And in many cases, those are great opportunities to liven a room. But don’t stray too far with your color selections so that they overshadow the purpose of the floral arrangements in the first place.
Don’t Forget Filler Flowers and Plants
While you’re sprinkling colored flowers all about your New York event venue, keep in mind that filler flowers and greenery are great accents. Fill in every corner and nook with some element of life and beauty with filler floral and natural plant life.
Do Be Mindful of Floral Spacing
Some event planners make the mistake of using flowers for everything. And while many floral arrangements make for elegant and elevated event aesthetics, too much of a good thing is a real phenomenon. Be mindful of spacing out your arrangements in a way that they complement a space without overtaking it. Think about conversations at the table, and don’t block any pivotal views of other event happenings.
Don’t Book the Florist without Discussing the Event
Not all New York City florists have the same event experiences. Don’t just book any floral professional without first meeting with them to discuss the goals of the event itself. Share your ideas for themes and purposes. Verify previous experience in producing elaborate floral displays for similar events. And make sure you’re working with the best-fit partner for each specific event.
Keep these floral designs do’s and don’ts in mind as you plan your next corporate event, industry trade show, or anniversary party. And meet some of the best NYC florists when you’re an exhibitor at The Event Planner Expo 2023 this October!
