When it comes to planning an event, there are a lot of moving pieces. Above all, though, the success of your event hinges on one very important factor: getting people to show up.
Event promotion can become an incredibly time-consuming task, especially when it’s added to your existing list of to dos. Of course, there are ways to making sure that you’re not doing it alone. While you’re focusing on logistics, sponsors, and keynotes, you can allow the venue you are working with to think about the audience, marketing, and media. Your job as an event planner is to stay focused on the details, while they’re job can be to focus on getting attendees through the door.
Here are three ways you can work with your venue to assist in promoting your event.
Partner Up with Your Venue
When it’s time to share the specifics of your approaching event, the venue you’re working with has a vested interest in partnering with you to build excitement and inspire invitees to register. Take advantage of the support and assets your venue has to offer. They most certainly should have video content and pictures of the venue that can help you design a variety of content like PowerPoint presentations, social media posts, e-mails, etc. Don’t be afraid to ask what other tools they can make available to help make your event engaging and exciting.
As far as creating local buzz, a launch event is the perfect event type to partner with a venue because it will deliver local media, suppliers, and partners which becomes a mutually beneficial opportunity to both you, the event planner, and the venue. Approach your venue’s management team and ask them how their contacts and social network can help kick-off the event promotion for your local launch event.
Leverage Their Digital Channels
Your event’s website and social media platforms are important when it comes to engaging with potential attendees while also promoting your event. This is where you start to build enthusiasm and share key information and logistics. Chances are your venue has recognized digital platforms that you will be able to take advantage of. Work with the planning team at the venue to deliver content they will then share on their own website, blogs, email lists, and social media channels. While your own followers online are targeted to your event’s focus or topic, your venue’s social media channels can provide the opportunity to reach an entirely new audience that you otherwise wouldn’t have access to.
Reach Local Industry Professionals
The venue’s resident partnerships go beyond media. Whether it’s science, academics, or retail—whatever your event’s topic or area of focus is, the venue can be an integral force in helping you build a network of potential attendees and professionals in the local area to increase your event’s reach. Especially if you’re looking to build your local committee, now’s the time to tap into their industry connections so feel free to ask their team for direction or recommendations. These are the very same professional that will increase your event attendance simply by sharing your event information with their network of professionals.
As a NYC event planner, you have a lot on your plate, and promoting your events is vital to your event’s success. From the early planning stages, ask the venue you’re working with how they can support you with your promotion and marketing efforts. The RIGHT venue will partner with you in promoting, providing proactive team and will demonstrate eagerness from the very start.