Have Event Planners in New York Cracked the Content Code?

March 28, 2018 Susan Douglin

Event Planners in New York have found that developing a strong content strategy for their events can help bring value to their customers to keep them coming back.

The key hurdle for Event Planners in New York with any content strategy is time. Time they’ll need to sit down and think about what type of content they should create, time to stop and write the actual content, then edit and publish the content. At that, you’ll have to hope you designed content that will not only engage your audience, but also successfully promotes your events.

To save time, a lot of Event Planners in New York turn to professional content marketers that know how to break down the content strategy for events or conferences that you may be planning step by step. Creating this process from scratch will take the longest amount of time to build, but if you believe you can do it on your own, then the remainder of this post will teach you how to save time while attracting an audience for your upcoming events.

Effective Content Marketing Strategy for Event Planners in New York

Event Planners in New York are usually planning more than one event at a time, or they may be spending all year planning just one. Either way, ask yourself the real question, “How can I steadily produce valuable content for events?”

For Event Planners in New York to create a fantastic content strategy, they must first comprehend how their event and their expertise can add value to their audience.

By understanding the power of digital marketing, you’ll help set your event as a “thought leader” while pulling in a greater audience of readers who may also be attracted to attending your event.

Marketo breaks down the secret content creation algorithm as follows:

Event Planners in New York need to break down the content formation equation by splitting it down the middle. You’ll first want to ask yourself 3 probing questions that will help you understand both your customer’s needs and values:

  • What impact do I want the event to have on the industry?
  • What are my goals for my attendees - what do I want attendees to do/learn?
  • How do I want my attendees to feel when they leave?

Excellent questions to ask yourself to find your brand’s expertise are:                   

  • What is my position relative to my industry/niche?                                                    
  • How can I help my attendees, what do people associated with the event know that attendees should know?
  • What is something that only my event has the ability to provide?

Once you have the answers to these questions, you’ve built a strong platform from which you can provide value to your audience.

Find the Most Valuable Content

An expert marketer named Brian Dean developed what is known as the “Skyscraper Technique” with the intent to help individuals understand that the greatest way to deliver the highest value is to find existing content that has been the most fascinating to your audience.

Find the Questions Your Audience Is Already Asking

If Event Planners in New York listen to the questions their audience is already asking online, they’ll get a better understanding for the type of content that they will find valuable. Hopefully you know your audience well enough that you’ll be able to know right away where to look for their questions.

Create Content That Fills in The Gaps

As you’re going through your expedition of structuring a content strategy for your events be certain to take notes on things that you simply can’t focus on at the moment. Keep a reference of ideas that you find based off of the other two approaches listed here. Collecting every leverageable chance you see for content across the internet lets you maintain a full list of concepts that are already qualified for action.

In Conclusion

Building a content strategy for events will always take some time, however, if you break it down from the very beginning, things will always run a lot smoother. Most Event Planners in New York are too tied up with their existing to do list and decide to hire a content marketing company that specializes in event content and articles. Professional content marketers stay up to date with event trends and always know what the most popular content type is for the events industry.  

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