Event Marketing Concepts to Attract Attention

January 18, 2018 Susan Serena

Hosting events locally are the best way to traditionally market a business. Whatever industry your business serves, you can be sure having a local event is only going to positively promote it. The tricky part with putting a local event together is that it’s sometimes hard to come up with an event marketing idea that builds attention. However, with some of the below ideas, you’ll be able to create the local event of the year.

Organize Your Own Local Running Event for Charity

Many businesses around the world mix business with charity and there’s no reason why you shouldn’t do the same. Choose a charity that’s close to your heart and get your family and friends to take part in a long-distance run. These types of events attract hundreds of people looking to set themselves a challenge and it also means you have a chance of promoting your brand. Many businesses also choose to donate to the cause and that could be another way to get more exposure.

2.      Start a Just-for-Fun Event

Anything can be done with a just-for-fun event. Think outside of the box and come up with a unique idea that will make people laugh. If you’re opting for this type of event for marketing purposes, it doesn’t necessarily have to have anything to do with your products or services, it just needs to be fun. Whether you have an obstacle course or you’re going to get people to do silly things in front of the camera – your options are endless when it comes to a just-for-fun event.

3.      Interactive Events Work Wonders

Technology is at the forefront of everything we do these days, so implementing it into your event is always an excellent idea. Consider a theater-themed event or something similar. Invest in commercial theater seats from Seating Concepts to conduct the event professionally. The more money you put into an event will ensure it’s much more attractive and thus, much more attention is guaranteed to come your way. You could also hand out free popcorn and hot dogs to your attendees to make the event even more theater-like.

4.      Events That Teach & Inspire

Another clever idea for an event is to come up with a way to teach and inspire young and old people. Whether it’s a cooking tutorial for young people or a technology event that shows older people how to use the computer and internet – creating a learning event can give your business the exposure it needs to thrive.

5.      Virtual Events

A virtual event doesn’t just have to be conducted online – it can also be conducted at an event so you can interact with potential customers who couldn’t make it. You can start a webinar, offer online advice with call-in sessions and much more. Interacting with your online audience as well as your offline audience is an effective way to further promote your business at an event.

The above events are just some of the many ideas that can be used to help propel your business to new levels. If your event is unique and offers your audience something of interest, you can be sure it’s going to be the perfect marketing tool for your business.


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