Surefire Marketing Tactics for Exhibitors

March 13, 2017 Susan Serena


A lot of time and trouble goes into making an exhibition a success, not to mention the significant cost, so it’s paramount to get the most of out of it. That’s primarily why guerilla marketing is now all the rage in the trade show industry. That’s right – it doesn’t matter if you have a huge budget or a tight one, practicing these nifty marketing tips is poised to take your corporate event planning New York to a whole new and exciting level. Talk of rallying traffic to your booth and leaving an impression will last long after the show!


Let’s dive right into it, shall we?


Before the Expo

Put good old humor to work. Here’s the thing: expos, trade shows, and exhibitions are more social than anything else. It offers a chance to get up-close and personal with your clientele. So, shake things up! A little humor has never hurt any marketing campaign. The trick is to do something that’s unexpected and exhilarating. Perhaps cajole to the interest of the people by giving your target audience clues, but not the actual answer to what’s coming. Believe me, it works like a charm in corporate event planning New York.


Do a mock pull-out page presented in a magazine style. Think of a sizzling headline much akin to those that appear in the leading dailies like NY Times or WSJ. Don’t forget to twirl puns and fun stories, with at least one that highlights your brand.


Use social media channels. Social media is designed to bring together brands, people, and their interests, and using it to your advantage in corporate event planning New York is a no-brainer. Build your story and engage your target audience using the full social media spectrum – Twitter, Facebook, Instagram and so forth.


During the Expo

Let freebies and the company’s swag work their charm. As a rule of thumb in corporate event planning New York, it pays to bring lots of customized giveaways, including t-shirts, caps, pens, buttons, cufflinks, hats, key holders, and so on. If you want to kick it up a notch, persuade the cab drivers, waiters, bellhops and other showroom staff to wear your branded giveaways. Even better, tip your staff to award them an instant prize if they’re seen wearing the items.


Hold a raffle or contest. This is a textbook corporate event planning New York tip. Remember to make it compelling, simple, and fast – it always gets attendees all cheered up.


Use Lego to create mini items that resemble your company logo or products. Hand them out generously during the show.


Again, use social media! The allure of social media channels goes beyond pre-show corporate event planning New York. Engage your audience with your booth live events. To spruce things up, offer instant prizes or coupons for those who post photos or videos of your exhibition on social media.


Create a wireless charging dock at your booth. Perform nifty demos and tricks to keep them engaged as they wait out.


If you have luck with any of these marketing ideas, or have some of your own guerrilla marketing tactics to share, we’d love to hear your advice! Best of luck during this year’s Event Planner Expo!

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